Case Study: Telemundo boosts election coverage engagement with Telescope Connect Live

Telemundo boosts election night viewers 30% with Telescope

Telemundo, a Spanish-language broadcast network, faced the challenge of engaging viewers and enhancing its 2012 US election coverage with real-time social interaction. To achieve this, they partnered with vendor Telescope and utilized its Connect Live social moderation platform to integrate social media content directly into their on-air broadcast.

Telescope's solution processed massive volumes of Twitter data in real-time, allowing Telemundo producers to curate tweets and push them to air. The platform also powered real-time Twitter polls and visualizations like the Tweetmeter. The campaign was a huge success, winning two Social TV Awards. It significantly increased viewership, with Telemundo's primetime election night coverage seeing a 30% increase in total viewers and a 24% increase among adults 18-49 compared to 2008.

Telemundo