Case Study: Taco Bell drives millions of SMS sweepstakes entries with Telescope

Taco Bell - Customer Case Study

Taco Bell wanted a simple way to drive excitement around its $5 Buck Box and Big Box promotions while giving customers a chance to win a PlayStation 4 before launch. Telescope supported the campaign using SMS/Text-Messaging, creating a low-friction, mobile-first sweepstakes that customers could enter right from their phones.

Telescope implemented an instant-win SMS sweepstakes where participants texted a game code to a short code, confirmed their date of birth and agreed to the rules on first play, and potential winners received a PIN to redeem their prize online. The campaign generated millions of texted-in codes, showing strong engagement, repeat participation, and a high-volume response for Taco Bell.

Taco Bell