Case Study: Spartan Race boosts live event engagement with Telescope

Spartan Race hosted their series events in various locations and streamed to Facebook Watch to drive audience participation with the help from Telescope’s real-time engagement products

Spartan Race partnered with Telescope to help engage at-home viewers during its global obstacle race series, including the Kids World Championship. The challenge was to keep audiences involved while events were streamed live on Facebook Watch and to encourage real-time participation from viewers watching remotely.

Telescope provided Content to Air, Facebook Live Streaming, and Social Vote tools to display selected viewer comments on screen and run live hashtag polls throughout the broadcast. The solution gave fans a way to have their voices heard and interact with the event in real time, helping Spartan Race drive audience participation and keep viewers tuned in across the series.

Spartan Race