Case Study: Sony boosts viewer engagement and social buzz with Telescope's full-production Facebook Live experience

SONY - Customer Case Study

Sony enlisted Telescope to help promote the Peter Rabbit movie premiere with a live, interactive Facebook event called Peter Rabbit’s Bunny Bowl. The challenge was to create an engaging promotional experience that could generate social buzz, involve fans in real time, and support a charitable angle, using Facebook Live Streaming and full production services.

Telescope produced and managed the 40-minute live stream at The Grove in Los Angeles, handling talent direction, crowd control, camera angles, on-site support, and live engagement features through its Live Studio platform. The event used custom graphics, hashtag voting, live fan comments, and a Donate Button for Bunny Bunch charity, helping maximize viewer interaction and raise funds for the shelter while creating a seamless, high-energy campaign for Sony.

Sony