Case Study: Universal Kids boosts fan engagement with Telescope's play-along second-screen experiences

Social hub microsite with Passion Meter, fantasy league and sweepstakes

Universal Kids worked with Telescope to create a second-screen experience for American Ninja Warrior Jr., aiming to give young viewers and their families a fun, compliant way to engage with the show beyond the broadcast. The challenge was to build an interactive fan hub that could support live participation, pre-show prediction, and audience interaction while adhering to COPPA requirements.

Telescope delivered a custom play-along hub using Passion Meter, Fantasy League, Sweepstakes, and on-air integration. Fans could make weekly Fantasy League picks, vote live during episodes, and enter sweepstakes for parents, while results were reflected on-air to reinforce participation. Because the campaign was COPPA-compliant, no tracking was included, but Telescope reported strong online chatter and clear fan appreciation for the experience.

Universal Kids