Case Study: Red Bull drives live fan participation with Telescope’s Facebook Live streaming and hashtag voting

Red Bull - Customer Case Study

Red Bull France wanted to bring more attention to its Dance Your Style semi-finals and finals and get fans actively involved in the competition. To do this, Red Bull used Telescope’s Live Studio platform to stream the event live to Facebook and support real-time audience participation.

Telescope delivered a Facebook Live stream with interstitial graphics and VS hashtag voting, allowing viewers to vote with #Red or #Blue in the comments while results appeared on screen. The campaign reached 236,000 views, generated 2.1k comments and 817 reactions, and increased Red Bull’s Facebook page visitors by 96%, helping Telescope drive both new audience reach and strong fan engagement.

Red Bull