Case Study: Pillsbury boosts Bakeoff fan engagement with Telescope online voting

Online impact vote to discover Pillsbury's next baking superstar

Pillsbury worked with Telescope to bring public voting to the Pillsbury Bakeoff Contest for the first time in its 47-year history. The challenge was to let fans engage with the Top 4 finalists online and support the contest with an interactive voting experience, using Telescope’s Standard Vote product.

Telescope built an online voting application that let users visit the Pillsbury website or Facebook page, watch recipe demo videos, and review entries before voting with a Facebook login. The campaign increased audience participation and excitement around the contest, and the winner was revealed on national television during ABC’s The Chew.

Pillsbury