Case Study: TLC drives fan engagement with bracket voting and sweepstakes from Telescope

Online bracket voting with sweepstakes and on-air visualization for "Say Yes to the Dress" television show for TLC

TLC wanted to engage fans of Say Yes to the Dress during March with a fun, interactive campaign tied to March Madness. Telescope helped TLC create March MadDress using its Bracket Vote and Easy Sweeps products to let viewers vote on their favorite bridal gowns and enter a sweepstakes.

Telescope built an online bracket-style voting experience with Facebook login, weekly voting rounds, and sponsor integration so fans could watch dresses advance through the competition. The campaign also fed real-time vote data into the show’s graphics system for the live finale, helping TLC drive fan buzz and on-air engagement, though no specific numeric results were provided.

TLC