Case Study: Nickelodeon engages kids in the 2016 election with Telescope’s interactive voting hub

Nickelodeon's Kids Pick the President Online interactive hub with UGC upload, vote, and printable digital swag

Nickelodeon partnered with Telescope to create “Kids Pick the President,” a two-month interactive campaign designed to answer kids’ questions about the 2016 U.S. election, keep them informed on the issues, and let them share their voices through a digital experience. Telescope used a custom play-along hub with tools like Inquizator, Meme Generator, Standard Vote, UGC, and Fan Feed to make the experience educational and engaging.

Telescope built a phased interactive hub featuring custom word clouds, heat maps, moderated fan questions, quizzes, meme creation, and a daily vote leading up to a live on-air reveal. The campaign drove strong participation and earned an Emmy nomination in 2017 for Outstanding Interactive Original Content (Daytime), highlighting the impact of Telescope’s work for Nickelodeon.

Nickelodeon