Case Study: LEGO boosts kid engagement with Telescope's virtual event hub and live play solutions

Nickelodeon and LEGO opened their virtual doors to an immersive Live Play Day online experience with the help from Telescope's virtual event, live streaming and play along solutions

LEGO, alongside Nickelodeon and Viacom, wanted to create an immersive Live Play Day experience that would engage kids with LEGO City and LEGO Friends content while also supporting product promotion and ecommerce. Telescope helped power the virtual event using its Virtual Event Hub, InQuizator, Passion Meter, and live streaming solutions.

Telescope built a fully branded hub with a video gallery, downloadable activities, a character quiz, shop pages with an age gate, and a live stream with real-time trivia and a passion meter to keep viewers engaged. The experience launched a day early to drive participation before the main event, and the stream remained available afterward for replay and sharing, helping increase audience retention and extend the life of the content.

LEGO