Case Study: NBCU drives fan contest engagement with Telescope-powered billboard submission form

NBCU runs a 9-day billboard contest with Telescope

NBCUniversal (NBCU) partnered with Telescope and its user-generated content (UGC) platform to launch a fan engagement contest for the new show "On Brand with Jimmy Fallon." The challenge was to create a seamless online experience that allowed viewers to design and submit their own billboard artwork for a chance to win a grand prize, while managing contest entry limits and data collection.

Telescope implemented a custom online submission form that was embedded into NBC.com, providing a native experience for users. The solution handled all backend data collection and enforced contest rules, delivering all entries directly to NBCU for judging. The campaign was a success, resulting in a winning billboard design featured on the iconic Sunset Boulevard billboard in Hollywood and a trip for the winner to meet Jimmy Fallon. Telescope's platform ensured a smooth and fair process from promotion to prize fulfillment.

NBCU (NBCUniversal)