Case Study: NBA boosts fan engagement with Telescope's real-time dunk ranking experience

NBA boosts fan voting engagement with Telescope, with majority voting in all rounds

The NBA sought to create a more engaging and interactive experience for fans during its All-Star Weekend Slam Dunk Contest. To achieve this, they partnered with Telescope to implement a new custom Rating product that would allow fans to participate as a virtual judge.

Telescope developed a seamless, real-time ranking system integrated with NBA.com, enabling fans to log in and score each dunk. This solution resulted in exceptionally high user engagement, with the majority of participants voting in all rounds. The application's performance exceeded expectations and outperformed other fan engagement events during the weekend, successfully making fans feel like a direct part of the contest.

NBA