Case Study: NBA boosts fan engagement and fan data capture with Telescope

NBA boosts fan participation with Telescope as thousands vote in real time

The NBA, a major professional sports league, wanted to enhance fan engagement for its 2023 All-Star Weekend by running real-time MVP votes for two of its games. They partnered with their long-time vendor, Telescope, to utilize its interactive voting product to power this initiative and capture fan data.

Telescope implemented a customized version of its standard voting product that was seamlessly integrated into the NBA's website. The solution featured a simple login process using the NBA's single sign-on, real-time vote tracking, and the flexibility to adjust voting windows based on game times. This resulted in thousands of global fan participants, significantly increased data capture for the NBA, and created a highly engaging experience that culminated in the live announcement of each MVP winner. Telescope successfully delivered a solution that boosted both participation and excitement.

NBA