Case Study: Nala Cat drives fan engagement with Telescope’s interactive Facebook Messenger experience

Nala Cat - Customer Case Study

Telescope worked with Nala Cat, the popular social media cat with a large Facebook and Instagram following, to help drive awareness for Nala’s new Facebook Watch show and give fans a more engaging way to interact with the brand. The challenge was to create an experience that would both promote the show and keep fans entertained with fresh content.

Telescope built a custom Facebook Messenger experience using products like Messenger, Meme Generator, Connect Live, and UGC, letting fans chat with Nala Cat, take a trivia quiz, browse merchandise, watch behind-the-scenes clips, and submit photos or videos for fan polls. The campaign generated tons of memes, created a viral moment, hyped followers for the new show, and delighted users when their memes were featured and entered into polls.

Nala Cat