Case Study: American Music Awards enhances fan voting engagement with Telescope

Multiple category online and social vote with custom sponsor integration

American Music Awards partnered with Telescope to power its fan voting experience across multiple categories. The challenge was to make voting easy and engaging for a large, social, music-loving audience while also supporting sponsor integrations and different ways for fans to participate.

Telescope implemented Category Vote, Custom Online Vote, Social Vote, and custom artist pages so fans could vote by email, Facebook, Twitter, and TikTok, including once-a-day voting per category through the TikTok app. Telescope also added sponsor-branded microsites, digital swag links, and native social hashtag voting, helping increase convenience, social sharing, fan engagement, and tune-in to the live show.

American Music Awards