Case Study: MTV drives multi-channel live voting engagement with Telescope

Multi-channel voting: customized online, voice-activated “Alexa” skill & Twitter hashtag vote in real-time with live reveal

MTV worked with Telescope to modernize and expand voting for the Video Music Awards, building on a program that had already been running online since 2007. The challenge was to keep fans engaged across more channels and create a more interactive, real-time voting experience during the lead-up to and live broadcast of the show.

Telescope delivered a custom multi-channel voting solution that included online voting for 14 categories, an MTV Alexa Skill for voice voting, SMS voting, Facebook Messenger voting, Twitter hashtag voting during the live show, and daily “power hour” voting windows that doubled limits for a key hour each day. The campaign helped drive daily social awareness, boosted engagement during the broadcast, and helped determine a live-show winner; it also earned Telescope a 2019 Shorty Award for Best in Live Events and a 2020 Shorty Award for Best in Live Event Coverage.

MTV