Case Study: MTV Boosts Fan Engagement with Telescope’s Online and Social Voting Experience

MTV powers 9-category fan voting for the 2023 CMT Music Awards with Telescope

Telescope partnered with MTV to deliver a powerful and engaging online voting experience for the fan-voted 2023 CMT Music Awards. The challenge was to create a seamless and inclusive process for fans across the US to participate in voting across nine award categories.

The solution implemented by Telescope combined an online voting platform on CMT.com with an innovative Facebook comment voting system for live voting during the show. This approach, which included Turbo Days and a Power Hour to increase participation, successfully engaged fans and expanded the campaign's reach. Telescope's integration of these diverse voting methods resulted in a highly successful and interactive campaign that celebrated talent and generated excitement.

MTV