Case Study: MTV enables global live fan voting with Telescope’s WhatsApp Vote

MTV launches global WhatsApp voting for the VMAs with Telescope and 10-vote participation

MTV partnered with Telescope to implement a WhatsApp Vote solution, seeking to modernize fan voting for the VMAs and engage a global audience. Their challenge was to create an accessible and real-time voting method for the Best New Artist category that could be used live during the awards show broadcast.

Telescope's solution enabled fans to vote via a WhatsApp chatbot, which was accessed through QR codes, social links, and on-screen prompts. The streamlined process featured a pre-populated keyword for quick submission, allowing users to cast up to 10 votes live during the show. This innovative approach by Telescope provided MTV with extensive international reach and marked the first use of WhatsApp as a voting method for a major award show.

MTV