Case Study: MTV boosts fan engagement and Nielsen Twitter rankings with Telescope

MTV - Customer Case Study

MTV partnered with Telescope to boost awareness and excitement around the MTV Movie & Television Awards by driving large-scale fan voting and social engagement for the show. Using Telescope’s custom online vote tools, MTV aimed to increase fan participation, buzz, and anticipation leading up to and during the broadcast.

Telescope delivered a multi-channel voting experience that included online voting, social voting, an Alexa skill, daily power hours, Twitter hashtag voting, and fan unlocks like exclusive camera angles, quizzes, and meme generation. The campaign helped the MTV Movie Awards reach #1 in the Nielsen Twitter Rankings for the week, with fans generating nearly half a million tweets, while Telescope’s social visualization and real-time interactions turned audience activity into a high-engagement live experience.

MTV