Case Study: MTV drives interactive Snapchat voting and boosts VMA engagement with Telescope

MTV boosts Snapchat VMA engagement by 365% with Telescope

MTV partnered with Telescope to create a modern and interactive voting method for its Video Music Awards. The challenge was to enhance fan engagement and excitement for the event by providing a way for users to participate in the voting process directly through the popular Snapchat platform.

Telescope implemented a solution using their Social Vote product, which featured an AR filter on Snapchat for users to cast votes by holding up fingers or tapping on an artist's photo. The solution included a real-time API integration to validate and aggregate all votes. This resulted in the first ever AR voting lens for an award show, driving a 104% increase in live votes for Best New Artist and a 365% increase in VMA engagements on Snapchat year over year.

MTV