Case Study: Michelob ULTRA engages live audiences and supports struggling gyms with Telescope's remote livestreaming platform

Michelob ULTRA livestreams to Facebook, utilizing Telescope's Live Studio platform, to encourage viewers to donate to a great cause while staying healthy during COVID-19

Michelob ULTRA partnered with Telescope during COVID-19 to give its health- and fitness-minded audience a way to stay active while staying home, while also helping struggling gyms and studios affected by shutdowns. Using Telescope’s Live Studio platform and full remote production services, the brand set out to create engaging livestream workouts that could connect viewers with trainers and support a good cause.

Telescope remotely produced recurring Facebook Live workout sessions pairing celebrity trainers and local instructors from closed gyms, complete with live-stream kits, robo-cams, teleprompter support, and interactive features like comments to air, polls, live Q&A, and a donation button. The campaign helped drive audience engagement and donations, and it earned recognition including a 2021 Shorty Award Gold Distinction for Best Branded Series, a Shorty Audience Honor, and awards for Best Pandemic-era Pivot.

Michelob ULTRA