Case Study: Looney Tunes World of Mayhem launches a #1 mobile game with Telescope's interactive live streaming

Looney Tunes World of Mayhem - Customer Case Study

Looney Tunes World of Mayhem turned to Telescope to help launch its mobile game with a live, attention-grabbing campaign that would generate buzz and engage fans. The challenge was to create an event that felt true to the brand’s chaotic, cartoon style while keeping viewers entertained and interacting throughout the stream.

Telescope used its Live Studio platform to produce an 8-hour live stream on Facebook Live and YouTube Live with comments-to-air, hashtag polling, graphic elements, and an on-screen ticker that let the audience influence the action. The stunt drew over 2.5 million live viewers and 6 million impressions, drove strong repeat viewership and interaction, and helped Looney Tunes World of Mayhem launch at #1 in the App Store.

Looney Tunes World of Mayhem