Case Study: Bentley achieves over 1.2 million live stream views with Telescope

Live stream event with full production to promote Bentley's latest car release

Telescope partnered with Bentley Motors to help launch the North American unveiling of the Continental Supersports with a live stream event. Bentley wanted a high-profile way to introduce its latest car release and engage enthusiasts and car lovers in real time.

Using Facebook Live Streaming, Full Production Services, and Live Studio, Telescope produced the multi-camera broadcast from Detroit, streamed it to Bentley’s Facebook page worldwide, and added custom graphics to display fan questions and lower thirds. The campaign was a major success, generating over 1.2 million views, far exceeding similar Bentley competitor live events that typically drew 65k-100k views.

Bentley