Case Study: Vanity Fair drives 3.74 million Twitter viewers with Telescope live streaming and production

Live stream event across Twitter and Vanity Fair's site from the red carpet of the world's most famous Oscar party

Telescope helped Vanity Fair bring its world-famous Oscars after-party red carpet to a broader audience. The challenge was to let fans experience one of the entertainment season’s most exclusive events in real time, with engaging coverage that captured celebrity arrivals and interviews for viewers on Vanity Fair’s site and Twitter.

Using full production services and Twitter Media Studio, Telescope delivered a multi-camera live stream with live editing, custom graphics, and host commentary from Karamo Brown and Catt Sadler. The stream ran simultaneously on Vanity Fair’s Twitter account and vf.com, generating 3.74 million unique Twitter viewers and 47,000 concurrent viewers on Twitter.

Vanity Fair