Case Study: Lifetime boosts fan engagement with Telescope's live polling

Lifetime drives 23% opt-in with Telescope's weekly live polling

Lifetime, a television network, utilized Telescope's Easy Poll product to engage viewers of its show "Married at First Sight" with a live, interactive polling experience during its weekly broadcast. The challenge was to create an entertaining way for fans to share their opinions and drive conversation for the show's after-party episode.

Telescope implemented a solution that managed the entire 29-week campaign, providing weekly night-of support. The solution featured real-time polling where viewers registered their answers during the live East Coast broadcast. The results were then displayed on-air using Telescope's Broadcast URL API, incentivizing viewers to keep watching. This campaign achieved a 23% opt-in rate and saw 32% of unique visitors participate multiple times.

Lifetime