Case Study: Lifetime drives holiday viewer engagement with Telescope’s interactive Bingo and Instant Win experience

Lifetime - Customer Case Study

Lifetime partnered with Telescope to create a holiday-themed second-screen experience for its “It’s a Wonderful Lifetime” movie lineup. The challenge was to keep at-home viewers engaged across 30 new holiday films and encourage them to tune in repeatedly throughout the season.

Telescope built a dynamic Bingo game and Instant Win Sweepstakes using movie-specific moments instead of traditional Bingo numbers, with unique cards, fresh content, and on-air/social calls to action. The campaign ran for two months and was optimized for Instagram swipe-up play, helping drive strong repeat participation and over 1,028% login growth from the first day to peak participation on Thanksgiving Day.

Lifetime