Case Study: Netflix boosts Pride Parade engagement with Telescope live streaming and fan UGC

Leading up to the new season of Orange is the New Black, Netflix wanted to raise awareness and encourage tune in, while supporting the Pride parades in New York and Toronto

Netflix wanted to raise awareness and drive tune-in for the new season of Orange Is the New Black while supporting Pride parades in New York and Toronto. Telescope helped by providing Live Studio, Facebook Live streaming, and UGC tools to create an interactive live fan experience.

Telescope produced a dynamic Facebook Live event that integrated fan comments and polls into the stream, while also featuring fan-submitted videos on the parade float through LED displays and live video chats. The campaign reached over 11 million people and generated 1.5 million views and 205,000 engagements, making it a highly successful real-time activation.

Netflix