Case Study: Ketel One Botanical drives awareness and revenue with Telescope's virtual watch-and-shop hub

Ketel One Botanical kicked off the summer with their new Spritz Into Summer collection and drove revenue by inviting fans to a one-of-a-kind watch and shop experience

Ketel One Botanical partnered with Telescope to promote its Spritz Into Summer collection and drive awareness and revenue around its new summer-themed products. The brand needed a fresh way to launch the collection and give fans an engaging experience that would also make shopping easy.

Telescope built a gated Virtual Event Hub with full live-stream production and Connect Live features, including a watch-and-shop experience hosted by floral artist Maurice Harris. Viewers could watch the event, chat, and browse shoppable product cards and an embedded Shopify store in one place, with content available after the event as well. The result was an interactive launch that helped Ketel One Botanical inspire shoppers and convert interest into sales through Telescope’s live commerce format.

Ketel One Botanical