Case Study: Fenty Beauty achieves engaging Facebook Live launch with Telescope

Kendo Brands turned to Telescope to manage the official release of Rihanna's Fenty Beauty line on Facebook. The live stream included coverage of the red carpet and product launch, with live beauty demos

Fenty Beauty partnered with Telescope to support the official Facebook Live launch of Rihanna’s Fenty Beauty line. The challenge was to create a high-profile live event that could showcase the red carpet, product reveal, and beauty demos while keeping viewers engaged throughout the stream.

Telescope delivered a full multi-camera production using Live Studio, Facebook Live Streaming, and Social Vote features to power countdowns, reaction and hashtag polls, interstitials, and real-time graphics. The result was a highly interactive launch experience that drove audience participation and added momentum to the unveiling, helping Fenty Beauty maximize engagement during the live stream.

Fenty Beauty