Case Study: iHeartRadio drives multi-platform fan voting and social buzz with Telescope

iHeartRadio sparks world-wide #BestFanArmy buzz within hours with Telescope

iHeartRadio partnered with Telescope to create a multi-platform fan voting experience for its annual awards show. The challenge was to amplify fan participation and generate significant social media buzz around the event across various online and social channels.

Telescope implemented a solution using its Category Vote, Social Vote, Meme Generator, and uPic products. This allowed for online voting, hashtag voting on social media, and user-generated content experiences like meme creation and personalized selfies. The campaign was a major success; Telescope helped the #BestFanArmy trend worldwide within hours and the initiative won multiple Shorty Awards over several years.

iHeartRadio