Case Study: Hulu Promotes The Handmaid’s Tale Season 2 with Telescope’s Multi-Platform Live Streaming

Hulu utilized Telescope to manage a multi-platform stream to promote Season 2 of The Handmaid’s Tale

Hulu wanted to promote Season 2 of The Handmaid’s Tale with a live, social-first experience that could reach fans across multiple platforms. Hulu used Telescope’s live streaming services, including Facebook Live Streaming, Twitter Media Studio, and Live Studio, to help manage the campaign.

Telescope streamed a pre-recorded program live to Facebook and Periscope, including Facebook cross-posting so the content appeared on both The Handmaid’s Tale and Hulu Facebook pages at the same time. The campaign created buzz for the season launch and engaged viewers across platforms, with one related live countdown stream on Twitter drawing 11.3k viewers.

Hulu