Case Study: Hulu boosts fan engagement with Telescope's interactive Freakish social hub

Hulu Freakish Squad Hub Branded play-along microsite & social hub with gamified content

Hulu wanted to promote its new show Freakish and give fans a more interactive way to connect with the series and each other. Telescope built a branded play-along microsite and social hub using products like Custom Play-Along Hub, InQuizator, UGC, and uPic.

Telescope’s solution let users take a personality quiz, join a Freak Squad, earn points through site interactions, and share results on social media to drive engagement. The campaign created a viral effect and generated about 8K unique visitors and 10K sessions on-site, helping build buzz for the show.

Hulu