Case Study: HBO boosts premiere excitement and fan engagement with Telescope's remote live streaming

HBO turned to Telescope for remote production and live streaming to promote their new show We're Here

HBO turned to Telescope when COVID-19 made it impossible to hold a traditional red-carpet premiere for its new show, We’re Here. Telescope provided remote production and live streaming services, using Twitter Media Studio, YouTube Studio, and full remote production support to create a digital premiere pre-show event.

Telescope produced the #WereHereTogether Digital Premiere Kiki remotely and streamed it live to HBO’s YouTube and Twitter channels, featuring the show’s stars, celebrity guests, and behind-the-scenes content. The campaign successfully built excitement for the premiere and drove strong engagement, generating over 47k views across platforms, including 6.7k live YouTube views, 4.6k live Twitter views, 22k YouTube VOD views, and 13k Twitter VOD views.

HBO