Case Study: Guinness boosts fan engagement with Telescope's live Twitter streaming

Guinness - Customer Case Study

Guinness, the title sponsor of the Six Nations Championship, wanted to enhance fan engagement by tapping into the real-time conversation around rugby on Twitter. Telescope worked with the Diageo Innovation team using Twitter Media Studio to plan and manage the campaign, including content strategy, live streaming, and broadcast graphics.

Telescope delivered multiple live streams on Twitter and Periscope for each match, with former rugby player Will Greenwood hosting alongside special guest players. The streams included polls, moderated UGC, custom real-time graphics, and a bespoke Harp-Meter hearts visualization, helping drive participation, reach, and ongoing fan conversation throughout the series.

Guinness