Case Study: DuPont creates a first-of-its-kind live commercial with Telescope live streaming

Full production and live stream integration into a live commercial

DuPont worked with Telescope to support its “Invent a better n:ow” branding campaign with a first-of-its-kind live commercial. The challenge was to create an innovative real-time experience that would emphasize DuPont’s products and the idea of “now” while engaging viewers on the company’s website.

Telescope provided full production services and its Live Studio platform to produce and integrate a live stream into the commercial, including a real-time 3D printing segment of a prosthetic hand, custom graphics, and a dedicated internet connection. Telescope’s work helped generate excitement and awareness for DuPont’s rebrand, and the live stream drove millions of views while encouraging fans to return and watch the process unfold in different stages.

DuPont