Case Study: El Domo Del Dinero drives four weeks of fan engagement with Telescope's Predictor play-along

For the launch of the new competitive reality series, El Domo Del Dinero, Telemundo turned to Telescope to utilize our interactive Predictor play-along product to draw in and engage at-home audiences

Telemundo turned to Telescope to support the launch of its competitive reality series El Domo Del Dinero with a way to boost at-home engagement and make the show more interactive. Using Telescope’s Predictor play-along product along with voting services, the network wanted to keep viewers involved during the show’s rollout after production delays caused by COVID-19.

Telescope built a branded sweepstakes experience that let fans register, answer weekly trivia questions, and update their predictions until each entry window closed. The campaign ran for four weeks, encouraged repeat participation with a chance to win a $500 gift card, and awarded five winners each week, helping drive ongoing audience interaction and second-screen engagement for El Domo Del Dinero.

El Domo Del Dinero