Case Study: Hyundai engages Chelsea fans with a virtual Q&A experience using Telescope

For the launch of Hyundai FC season two, Chelsea fans across the country were invited to an exclusive virtual Q&A with legend Frank Lampard utilizing Telescope's Virtual Event Hub product

Hyundai partnered with Telescope to launch season two of Hyundai FC with a way to deepen fan engagement and bring supporters closer to the programme, building on the success of season one. Using Telescope’s Virtual Event Hub and Full Remote Production Services, the brand aimed to create an exclusive, interactive experience for Chelsea fans and young participants.

Telescope delivered a gated virtual event featuring a live 60-minute Q&A hosted by Laura Woods with Frank Lampard, remote contributions from coaches and children, and a live chat for at-home fans. The event brought together 15 contributors from different locations, gave selected children a once-in-a-lifetime chance to question Lampard directly, and increased interactivity for viewers through real-time participation.

Hyundai