Case Study: Nike engages fans and drives live social buzz with Telescope Live Studio

For the launch of his newest shoe with Nike, Kobe Bryant answered fan questions and talked about Mamba Mentality on Facebook Live

Nike and R/GA wanted to create an engaging way for Kobe Bryant to answer fan questions about Mamba Mentality and promote the launch of his new Nike shoe. Telescope supported the campaign with its Live Studio platform and Facebook Live Streaming, along with full production services to help turn the event into a polished live fan experience.

Telescope scheduled the livestream in advance, enabled fans to submit questions before and during the broadcast, and provided moderation tools so brand managers could approve comments on the fly and display viewer questions and profile photos on screen. The live stream generated 306K views, 11K reactions, 1K shares, and 4.3K comments, showing strong fan participation and reach.

Nike