Case Study: ABC boosts fan engagement with Telescope's Bachelor Fantasy League

For Season 23 of The Bachelor on ABC, Telescope powered a dynamic fantasy experience, enabling players to select weekly picks, compete against their friends via leaderboard, and enter sweepstakes for weekly prizes

ABC partnered with Telescope for Season 23 of The Bachelor to create a more interactive viewing experience that would keep fans engaged throughout the season. Using Telescope’s Custom Fantasy League product, ABC wanted to give viewers a way to play along each week, make predictions, and compete with friends while watching the show.

Telescope built a dynamic fantasy league with weekly lineup picks, leaderboard rankings, and sweepstakes entry for prizes, all tied to ABC’s One ID single sign-on for data capture. The experience drove strong tune-in and fan engagement, and after week 2 the site saw a return rate of 92% or higher among unique users, showing that Telescope helped ABC keep audiences coming back all season.

ABC