Case Study: Footlocker drives live fan engagement with Telescope's Instagram Live production

Footlocker - Customer Case Study

Footlocker wanted to create engaging Instagram content for NBA All Star Weekend at its House of Hoops store, giving fans a behind-the-scenes look at premium sneaker culture while driving real-time interaction. Telescope provided full production services for an interactive Instagram live stream, helping Footlocker launch its first episode of Stockroom23.

Telescope produced the live stream with Victor Oladipo and The Shiggy Show, where Shiggy interviewed Victor, played games, and answered questions and comments from viewers in real time. The campaign created behind-the-scenes sneak peek content, engaged fans leading up to the NBA All Star Weekend, and kept Footlocker in the conversation during a major NBA event, with push notifications helping boost live participation.

Footlocker