Case Study: NBC Sports engages Olympics fans with live Facebook streaming from Telescope

Facebook Live streams following US athletes through their Olympic experience

NBC Sports wanted to bring fans closer to the Rio Olympics by featuring exclusive, real-time interviews with medal-winning U.S. athletes and teams. The broadcaster partnered with Telescope and used its Live Studio platform for Facebook Live streaming.

Telescope helped NBC Sports produce “Olympians in Cars Winning Medals,” a live interview series streamed from Rio that let viewers watch, comment, and ask questions in real time on Facebook. The result was an interactive social experience that delivered exclusive Olympic content and drove fan participation, though the case study does not provide specific numeric metrics.

NBC Sports