Case Study: Red Bull France boosts fan engagement with Telescope Live Studio

Facebook Live stream with FB polling integration and real-time results display

Red Bull France worked with Telescope to create an organic, highly engaging Facebook Live contest for Dernier Mot (“Last Word”). The challenge was to turn a short live video into an interactive fan experience and drive viewers to participate using Facebook’s native polling. Telescope used its Live Studio platform to support the stream.

Telescope implemented custom on-screen graphics, real-time poll result displays, and looping video explainers so viewers could vote live for their favorite of four rappers. The campaign delivered very high native poll engagement, over-indexed in video retention, and generated 90k views, 119 reactions, 162 comments, and 75 shares.

Red Bull