Case Study: Extreme E boosts fan engagement and influences race outcomes with Telescope voting

Extreme E launched their first ever electric off-road X-Prix racing series, and turned to Telescope to power their GridPlay voting that put fans everywhere at the heart of the action

Extreme E, the electric off-road racing series, wanted to boost fan engagement for its first-ever X-Prix competition and give supporters a way to influence race outcomes. They turned to Telescope and used its Social Vote and Standard Vote products to power the GridPlay voting experience.

Telescope built a voting system on Extreme E’s website and Twitter that let fans vote twice a day by logging in or tweeting hashtags, with live leaderboards showing each driver’s share of the vote. The campaign drove repeat traffic to Extreme E’s site, increased social sharing and brand awareness, and ultimately let the team with the most votes choose its starting-line position for the final race.

Extreme E