Case Study: Expedia boosts holiday brand engagement with Telescope’s TikTok sweepstakes microsite

Expedia called out to all the travel lovers across the country to join in on their "Greatest of All Trips" TikTok sweepstakes challenge for a chance to win Expedia Reward Points

Expedia partnered with Telescope to engage travelers during the holiday travel season with a fun, social-first campaign. The challenge was to create a scalable way to run a month-long TikTok sweepstakes that could reward user-generated content and build awareness around Expedia’s “Greatest of All Trips” promotion.

Telescope built a custom microsite and managed end-to-end sweepstakes operations using its Social Sweepstakes product, making it easy for users to submit TikTok entries tied to Expedia’s branded hashtag and campaign sound. The campaign drove broad participation across the US, UK, and Canada, with winners randomly selected in each eligible region and awarded 5,000 dollars in Expedia Rewards points, helping Expedia increase brand awareness and engagement during peak travel season.

Expedia