Case Study: Marriott Hotels reaches 412 million people with Telescope live streaming

Exclusive concert for Marriott Bonvoy rewards members streamed to Facebook & YouTube Live

Telescope partnered with Marriott Hotels to help the brand extend its exclusive music and loyalty content to a wider audience. The challenge was to showcase Marriott’s SPG and Marriott Rewards benefits while driving engagement around live events and concerts featuring artists such as Gwen Stefani, Imagine Dragons, and Darius Rucker.

Using Telescope’s on-site support and Live Studio platform, Marriott streamed events to Facebook Live and YouTube Live with engagement graphics and production help where needed. Telescope helped the campaign reach 412 million people, generate 13.1 million views, and deliver more than 47,500 hours of total view time, while the effort earned 2018 Shorty Awards recognition.

Marriott Hotels