Case Study: US Census Concerts boosts census awareness with Telescope live streaming and Live Studio

Entercom utilized Telescope's streaming services as well as our Live Studio platform to power the multi-day United States Census Concerts featuring different artists and special guests

Entercom turned to Telescope to help manage the multi-day US Census Concerts, a virtual campaign designed to raise awareness of the importance of the 2020 Census and encourage Americans to complete their forms. Telescope provided its streaming services and Live Studio platform to power performances that were distributed across YouTube, Facebook, Instagram, and radio.com.

Telescope brought together remote performances from artists including Dierks Bentley, Meghan Trainor, Becky G, and Brandy, along with special guests from the NFL and WNBA, creating an engaging multi-day live event. Using Live Studio, Telescope also pulled fan comments on-air to boost interaction, helping the campaign entertain viewers while delivering an important public awareness message about the Census.

US Census Concerts