Case Study: E! Entertainment boosts live Met Gala engagement with Telescope’s Easy Poll

E! Entertainment drives nearly 90% conversion on Met Gala AR vote with Telescope

Telescope partnered with E! Entertainment to create an interactive experience for viewers of its live Met Gala red carpet broadcast. The challenge was to engage the audience with a real-time, second-screen activity that would enhance the live viewing event.

The solution utilized Telescope's Easy Poll product, promoted on-air with a QR code, allowing viewers to vote for their favorite looks. Telescope's Broadcaster API powered augmented reality graphics to reveal the winning results live during the broadcast. The campaign generated thousands of votes with a nearly 90% conversion rate, and 85% of votes came in during a 15-minute window, proving a highly successful live engagement for Telescope.

E! Entertainment