Case Study: Dorna Sports engages MotoGP fans with Telescope’s real-time fan engagement solutions

Dorna Sports drives 245k+ fan interactions with Telescope

Telescope partnered with Dorna Sports to enhance fan engagement during the 2024 MotoGP season. The challenge was to create seamless, interactive digital experiences for in-person spectators at every circuit to increase participation and excitement throughout the race weekend.

The solution implemented by Telescope involved a suite of interactive products including Easy Poll, Scratcher, Triple Play, and Battle Vote, which fans accessed via QR codes. Real-time results and leaderboards were displayed on large venue screens. This strategy was highly successful, yielding an average of over 200 engagements per user. Measurable results from Telescope's implementation included over 245,000 Battle Vote interactions in a single weekend and a Scratcher game that generated more than 10,000 plays.

Dorna Sports