Case Study: Canadian Tire drives holiday sweepstakes engagement with Telescope

Custom holiday hub with flyer image recognition driving a consumer wish list sweepstakes

Canadian Tire worked with Telescope to power its Wish and Win holiday sweepstakes, creating an interactive campaign that let shoppers enter for a chance to win items from the Canadian Tire flyer. The challenge was to drive engagement around the seasonal promotion and encourage users to build and share a personalized holiday wish list through social channels.

Using Telescope’s Easy Sweeps, UGC, Custom Play-Along Hub, and Social Sweepstakes products, the campaign allowed entries via photo recognition from the printed flyer or clicks on the digital flyer, with sharing through Facebook, Twitter, and Instagram using #CTWishAndWin. Telescope’s platform built custom wish lists from each entry and notified winners through social replies or comments, helping Canadian Tire maximize social reach and holiday participation.

Canadian Tire