Case Study: Crayola engages classrooms nationwide with a live-streamed Virtual Assembly powered by Telescope

Crayola's action-packed 7-day program, Creativity Week, incorporated a Virtual Assembly live stream with real-time polling to engage classrooms nationwide

Crayola partnered with Telescope to bring its week-long Creativity Week program to life with a Virtual Assembly live stream that could engage classrooms nationwide in real time. The goal was to inspire children’s creativity while giving students and teachers a fun, interactive experience that went beyond a standard broadcast.

Telescope provided full production services, a custom live stream hub, a Social Wall for user-generated artwork, and real-time polling. The event was streamed to Crayola’s branded site, Facebook, and YouTube, while students viewed a countdown, shared artwork, and answered live polls with results displayed on air, helping keep audiences engaged throughout the program.

Crayola